# Value betting guide

### What is value betting?

A **value bet** is a bet where the probability of a given outcome is greater than the bookmakers odds reflect. Simply put, when value betting *you will be placing bets that have a larger chance of winning than implied by the bookmakers odds*. This means you will have an edge over the bookmaker in the long run.

### Value betting with the example of a coin toss

When tossing a coin there can only be two outcomes; heads or tails. We know that the chances of the coin to land on either heads or tails are 50% each. This equals to a **odds of 2.00** for either outcome.

To calculate odds we use this formula: Odds= 1/probability in decimals. In this case, this is 1/0,5= 2.00

Now imagine you were offered odds of 2.10 on Heads and odds of 2.00 on Tails from two different bookmakers. What would you bet on?

Since the *actual* probability of the two outcomes is the same you should, of course, bet on the higher odds.

The odds of 2.10 is higher than what the underlying probability suggests, creating a value bet. The bigger the difference, the more profitable the value bet will be.

### How to detect value bets

Finding value when sports betting is not as easy as detecting value in a coin toss. In sports, we cannot know the exact probability for a given match.

However, some bookmakers have proven that they are extremely good at determining odds that reflects the actual probability of an outcome. Some bookmakers are better than others on certain sports as well. By evaluating these so called “sharp” bookmaker’s odds, taking betting bias and market efficiency into account, our servers can determine the true odds for any given match. This means that we also know when other bookmakers odds are off and where a positive expected value occurs.

Value betting situations in sports can occur when new information enters the market. For instance, if the line-up changes or if a key player gets injured. The sharpest bookmakers would automatically adjust the odds for that game according to this new information.

Other bookmakers will follow, but it could take minutes or even hours before they adjust their odds according to the market changes. These bookmakers will still show odds that doesn’t reflect the actual probability of the outcome.

Some bookmakers also set higher odds because of market reasons, or well-known betting biases like customers overvaluing long shots and winning streaks.

As a result of this, there will always be **inconsistencies in the odds** offered by the bookmakers. This means there will always be plenty of **value betting** situations for you to profit from.

### How is the value bet calculated?

In our earlier example with the coin toss, the expected value is 5%. It’s calculated as:

(Odds / true odds) -1.

(2.10 / 2.0) – 1 = 0.05

Note that this is a trivial example, and our service also takes into account:

- The bookmaker margin.
- Betting bias. Most bookmakers don’t balance their odds perfectly, they adjust their odds to players betting bias and the market.
- Market efficiency. A newly open market can offer a lot of value, but the true odds are also more unreliable.
- A proven staking strategy, the Kelly criterion.
- Several sources for the probabilities (true odds), that are proven over time to be profitable.

### Expected Value (EV) and Variance

It’s important to see value betting as a *long term way to profit* where the number of bets plays an important role. **Variance** will have a large impact on your results if you have a small sample size of bets. But with a large number of value bets, your results will always move towards it’s **expected value** over time. Learn all about expected value and variance.

You have to be prepared for downswings since you only bet on a single odds. Meaning you can lose since you do not cover all the possible outcomes (like you do when arbitrage betting). But you will profit in the long run.

### Value betting compared to sports arbitrage betting

Value betting differs in a number of ways compared to sports arbitrage betting. Check out the differences between value betting and arbitrage betting.

## The ValueBetting software

The ValueBetting servers gather and calculate millions of bookmakers odds at any given time and detect value bet situations. These value bets will be sent to the installed software at your computer.

Here’s how it works when you bet on a value bet:

- ValueBetting opens up a betting window and
**automatically**logs you into your bookmaker accounts, finds the correct match and sometimes even adds the bet to the betslip. - You verify that the information is correct and place the wager.
- You log your bets in the ValueBetting log book to keep track of your profit (this is optional).

This procedure only takes around 20 seconds!

### What do I need to start?

You only need a couple of things to get going:

- You need to have a computer with an internet connection. ValueBetting is a Windows software but can also be run on Mac.
- You have to have a ValueBetting subscription. Sign up here if you haven’t already.
- Some capital to invest (you can start with as little as a few hundred Euros)
- You have to sign up with a few bookmakers (you can start with just one, but more bookmakers mean more value bets). Check out our recommended bookmakers for value betting.

The first time you start the software you will create a ValueBetting user. The built-in Quick start guide will show you how the software works and help you get started easy and efficiently.

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