Kelly Staking strategy vs Flat staking – Which is the best?
Customer Support Manager
High edge = increased stake
Are you a sports bettor looking to maximize your profits? Check out this must-watch video that covers the Kelly Staking strategy vs Flat staking. Find out which method will give you the best results and help you make the most money when value betting! Gain valuable insights on how to improve your betting strategy and become a pro at sports investing.
The Kelly staking strategy is generally considered to be a better option than flat staking when value betting because it allows you to adjust your bet size based on your estimated edge over the market.
This means that if you have a high edge, you can increase the stake; whereas, if you have a low edge, you can reduce the stake. By adapting your stake size in this way, you are able to maximize your profits and minimize your losses over time.
Kelly Criterion in Sports Betting
When it comes to sports betting, one of the key decisions every bettor faces is how much to wager on each bet. Enter the Kelly Criterion, a strategic approach that uses a mathematical formula to determine the optimal bet size based on your edge and the odds. Unlike flat staking, where you bet the same amount regardless of the perceived value, the Kelly Criterion adjusts your stake to maximize long-term growth while managing risk.

This method not only adds a layer of sophistication to your betting strategy but also aims to keep your bankroll thriving in the unpredictable world of sports betting.
The formula
The Kelly Criterion formula, (BP – Q) / B, is a sophisticated tool used by bettors to determine the optimal amount to wager based on their perceived edge. Here's how it works: "B" represents the decimal odds minus one, quantifying the potential return relative to the initial stake. "P" stands for the probability of success. On the other hand, "Q" represents the probability of failure or the chance that the bet does not succeed. By incorporating Q, the formula accounts comprehensively for both potential outcomes of a bet—success and failure.

By plugging these values into the formula, bettors can calculate the fraction of their bankroll to bet on a particular outcome. This approach contrasts sharply with flat staking, where bet sizes remain consistent regardless of the bettor's confidence level. The Kelly Criterion's strength lies in its ability to adjust stakes dynamically, reflecting the perceived value and minimizing risk while maximizing long-term growth. It's a strategic framework that underscores the importance of thoughtful, data-driven decision-making in the realm of sports betting.
Real life example
Imagine you're analyzing a bet on a basketball game with odds of 2.5, which translates to a potential return of 2.5 times your initial stake. Your research indicates that your selected team has a 60% chance of winning the game. Therefore, the probability of losing (Q) would logically be 40%.

According to the Kelly Criterion, you should wager approximately 20% of your current bankroll on this bet. This calculated approach ensures your bet size reflects both the perceived edge and the associated risk, aiming to maximize long-term profitability while safeguarding against potential losses.
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Kelly Criterion Variants

While the Kelly Criterion provides a structured approach to optimizing bet sizes based on expected value, variants such as half-Kelly and quarter-Kelly offer a more conservative alternative in the world of sports betting. These adaptations recognize that not all opportunities carry the same confidence level or risk tolerance.
Half-Kelly, for instance, recommends betting half of what the full Kelly formula suggests, thereby reducing the potential volatility of your bankroll. Similarly, quarter-Kelly takes an even more cautious stance, advising a quarter-sized bet. These variants cater to bettors looking to strike a balance between maximizing growth and managing risk in a fluctuating betting landscape
Half kelly
Half Kelly betting presents a balanced approach for sports bettors looking to manage risk and maximize profitability. Unlike the full Kelly Criterion, which advises betting a fraction of your bankroll based on the perceived advantage of each bet, Half Kelly opts for a more cautious strategy. It recommends betting half of what the full formula suggests.
For instance, if the Kelly Criterion calculates a 10% bet, Half Kelly would advise betting 5% instead. This adjustment aims to provide a smoother experience for your bankroll, offering a conservative yet effective method to capitalize on favourable betting opportunities while reducing potential downside

Quarter kelly
Quarter Kelly betting offers a conservative approach tailored for bettors seeking to temper risk while maintaining a methodical betting strategy. In contrast to the full Kelly Criterion, which suggests betting a fraction of your bankroll based on your perceived edge, Quarter Kelly advises betting only a quarter of what the full formula recommends.
For instance, if the Kelly Criterion calculates a 10% bet, Quarter Kelly would suggest wagering only 2.5% of your bankroll. This approach minimizes the impact of losing streaks while still capitalizing on advantageous betting opportunities. It's ideal for bettors who prioritize preserving their bankroll while gradually building long-term profits through disciplined betting

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Flat staking

Flat staking is a straightforward approach in sports betting where the same amount is wagered on every bet, regardless of the odds or perceived advantage. While it offers simplicity and consistency, it may overlook opportunities to maximize returns based on varying levels of confidence in different bets.
In contrast, the Kelly Criterion is widely recommended for value betting as it allows bettors to adjust their bet size dynamically according to their estimated edge over the market. By calculating the optimal fraction of their bankroll to bet based on the perceived value of each opportunity, the Kelly Criterion aims to maximize long-term growth while managing risk effectively. This strategic flexibility makes it a favoured choice among bettors looking to capitalize on favourable betting opportunities while minimizing the impact of less certain outcomes.
Real life example flat staking
For example, imagine you have a $1,000 bankroll and decide to implement flat staking at 5% per bet. Regardless of the odds or your confidence in each bet, you consistently wager $50 on every single bet you place. This method ensures a uniform approach to betting, where each wager represents the same fraction of your total bankroll.
While flat staking simplifies decision-making and maintains a steady betting strategy, it doesn't account for varying degrees of confidence or edge in different betting opportunities. This contrasts with the Kelly Criterion, which adjusts bet sizes based on your perceived advantage, allowing for potentially higher returns when you have a stronger edge over the market.

RebelBetting and the Kelly Criterion
The RebelBetting platform uses the Kelly Criterion to recommend the optimal stake for each bet based on your current bankroll. The default setting is 30%, but you can easily adjust this in the settings to suit your preferences. Since the recommended bet size is calculated based on your current bankroll, it's important to update your bankroll frequently in the software to receive accurate recommendations. In the video above, Chris demonstrates how to customize and understand how the software utilizes the Kelly Criterion for optimal staking.
Author: Hanna Falkdal, CCO , Customer Support Manager
Hanna is passionate about building relationships — forging strong partnerships with businesses and creating genuine connections with customers. Making sure everyone is happy is always her top priority, along with educating them on how to maximise their sports betting profits. She holds a degree in Journalism.
