ValueBetting quick start

New to value betting as an investment method? Read up on the basics here.

How to place a value bet

  1. Click on a value bet in the list. 
  2. Press the bet button in the bet details view. This will open a tab in your browser and take you to the bookmaker website, and sometimes directly to the event.
  3. Find the correct odds at the bookmaker.
  4. Double check the bet, enter the suggested stake and confirm the bet at the bookmaker.
  5. Log your bet clicking the ‘Log button’.

Read the manual below for detailed information about the interface.


Let’s get started

When starting ValueBetting web for the first time, the recommended default settings are already enabled. If you are a beginner and don’t know what settings to choose, you can rely on the default settings until you’re more experienced. You can change the risk / reward ratio by adjusting your betting strategy.

Kelly criterion stake sizing strategy
ValueBetting has a built-in staking strategy: Kelly criterion for stake sizing. This will ensure optimal profits, but you can also use it to lower risk. Default Kelly is set to 30%.

Maximum stake
Default max stake is 2% of your current bankroll (your total investment). This is commonly called one “unit” in sports betting when you don’t want to divulge how much money you have. Limiting your bet size is important to handle risk and variance.

Maximum odds
Default settings are minimum odds of 1.20 and maximum odds 3.10. Don’t bet on the highest odds just because they give the highest value. Higher odds are less likely to result in a win and will increase the variance. You can decrease the odds range to further reduce variance, for example 1.60 to 2.90.

Minimum and maximum value
ValueBetting has default settings to show a minimum value of 2% and a maximum value of 20%. Betting on higher value will over time increase your yield (and your profits), and give you a larger buffer against shifting odds.  If you have enough bets, try increasing the minimum value to 3%. 

Time to match start
The default setting is 12 hours. Matches that are played more than 12 hours in the future will be hidden. The closer to match start the higher confidence you can have in the estimated value percentage.

But there are just a few steps you need to do first. Check out the video or the text below on the four steps to get started.

Step 1 – Enter your bankroll

Go the ‘Options’ tab and enter your starting bankroll and current bankroll. The value you enter will be the same on both when you start. Click save. To enter which currency you use, see step 3.

Note! To keep the risk level you have selected, you should update your current bankroll often. This is especially important if you turn over a large part of your total bankroll every day.

Step 2 – Select bookmakers

Click on the ‘Filters’ tab and select the bookmakers you wish to use.  When starting ValueBetting for the first time the filter is already populated with default settings and bookmakers. You can of course edit the bookmaker list to customize which bookmakers you want to use. Click save. If you haven’t signed up with any bookmaker yet, check out our recommended bookmakers for valuebetting. See all supported bookmakers here.  

Step 3 – Enter currency and timezone

Select the ‘User’ tab. Enter the currency you want displayed and select the default rounding on all bookmakers. To select rounding on specific bookmakers go to the Bookmaker tab instead. Also enter how many hours before or after UTC/GMT you are. Make sure that the displayed time correlates to your local time. Click save.

Step 4 – Customize bookmaker settings

Go to the ‘Bookmaker’ tab to customize your bookmaker settings individually. In the drop-down menu, you will only see the bookmakers you have enabled in the bookmaker list. Select a bookmaker in the drop-down menu and enter preferred currency (if not your default currency), rounding and other domain (if necessary). Click save.

You’re all set and ready to go!

Now, it’s time for the fun part. Start value betting! Also, please make sure you read our best tips for value betting beginners and the full manual below for more detailed information about the interface. Further down this page you also get information about limitations in the web version that is good to know of.


The main view

Below image is the main view. Here you’ll see a list of continuously updated value bets.  

The navigation menu

The navigation menu gives you quick access to the most important pages. If you click on ‘Bets‘ you’ll access the main view where the value bets are presented. When clicking on ‘Menu‘ in the middle you can access ‘Options’, ‘Reports’, ‘Help’, ‘Community’ and ‘Logout’. From the navigation menu, you can also click on the ‘Tracker‘ which will take you to the Bet Tracker where you can see all your logged bets.

The presented value bet

The value bets are presented as separate “cards” listed according to your predefined settings. 

The bet details view

When you click on a value bet you will see the bet details panel. Here you can edit the odds and stake if you have to. In this view, you will get all the information you need to place the bet. In this view, you also have the option to bet, log, snooze or remove the bet.

The Bet button: Bet opens a new browser tab to the bookmaker. Currently, you might end up at the match, but often just to the bookmaker start page. This will improve in the future.

The Log button:  Click this after placing a successful bet. It will be copied and saved to your personal Bet Tracker.

Snooze: The snooze function will hide the value bet for a few hours, up until the start of the match. First until six hours before the match, then in two hour increments. The bet will always appear at least 15 minutes before the match start.

Remove: By clicking remove you will remove the bet or the entire match (depending on your predefined settings) if you don’t want to bet for any reason. You can also just remove the particular odds, see Options).


In the Options view you can customize your betting strategy and risk level, like Kelly stake sizing and max stake.

You can also modify general app functionality.

Hide odds

When you have successfully placed a bet, you don’t want to bet on that match again since this would increase your money-at-risk beyond what you have decided beforehand. This is why the default setting is to hide the entire match after a placed bet. You can change this

Sort value bets

You can either show highest value first (recommended), bets closest to match start, furthest from match start (if you want to focus on opening odds) or most recently discovered (for maximum speed).

Open value bets

Keeping a tab open for each bookmaker enabled you to stay logged in longer. You can also open all bets in the same tab, or a new tab every time. A tip if you’re on desktop: Drag the tab to another window, then align this window and the ValueBetting window side by side. This gives you a great overview while betting.

Get an audio alert when new value bets appear.

Sports ans markets
In the Options view you can also click on the link ‘Sports and markets” to select which sports and markets you want to display.
When changing settings, remember to click the ‘Save’ button.

Filters & Bookmakers

Here you add the bookmakers you will be using. Click in the box with bookmaker names, and you will be shown a list with more bookmakers to add. You can also just start typing the name of the bookmaker and it then can be added by pressing return. See our list of of recommended value betting bookmakers.

You can also filter the list of value bets so you only get bets you’re interested in placing. Advanced users can create up to 3 filters.

Filter example

For example, you might want to create a filter with “early markets”. Matches that start in 6+ hours but with a high minimum value percentage, let’s say 7%. (You don’t want to show low value bets that start in 6 hours, they might change a lot in that time, and not always to your benefit). You can also create the opposite filter: matches that start soon, with a lower minimum value percentage.


When you start you only have one simple default filter, sorted with the highest value first.

Bets matching all your filters are combined and then sorted according to your your default sort order. If you want bets from one filter to always be shown at the top, overriding sorting, you need to select “pinned to top”.

Pinned to top

When the Pinned box is checked, value bets found with this filter will always be sorted above all other filters, overriding your default sort order (see second image below). This can be useful if you for example want to show bets from a particular bookmaker at the top, even if there are other bookmakers with higher value bets.

The below image above illustrates a list of value bets sorted in order of highest to lowest value, except for Bet365 bets which is pinned to top. 

Bookmaker Settings

In the Bookmaker tab you can specify currency, rounding and domain for each bookmaker individually. The drop down meny only shows your pre-selected bookmakers which you have enabled in the Filters tab.

User settings

Here you select your base currency and rounding on all bookmakers. This currency will also be the display currency in the BetTracker and reports. You can have another currency and rounding for each bookmaker, which you can change in Bookmaker settings. Also, select how many hours before or after UTC (Coordinated Universal Time) you are. You can for example enter +2 for UK, or -9 for PST. Make sure that the “time now” value is correct.

Bet Tracker

The bet tracker is the where you keep track of your logged bets, your profit and a number of statistics. Bets will also be graded automatically if you have the bet settlement add on, which means we will know the match results and will change the status from Pending to Win or Lost, for example. For more details about the placed bet,  just click on any bet row and you get more information. 

Detailed statistics

In the grey panel to the top right above the list of logged bets, you see information about the number of total bets placed and unsettled bets. To see more detailed statistics about your performance, expand the panel clicking the arrow and check out your ROI, turnover and much more.

Profit graph

In the header of the Bet Tracker, you see your running profit graph and your estimated Expected value. By clicking the graph you can cycle different graphs and view your profit curve based on different intervals. 


The reports section shows more detailed statistics on your overall performance.  Here you can get specific numbers on bets placed, profit and yield  for each bookmaker, sport, bet type and more. Find the reports page by clicking ‘Menu’ in the footer and select ‘Reports’.

Multi-currency support

  • Multiple currencies are fully supported. You can have EUR on one bookmaker, and GBP on another. The cumulative profit and all other stats will be calculated correctly.
  • The bookmaker default currency is modified under Options / Setup.
  • You also have a”base currency” that is used when displaying cumulative profits and statistics in the BetTracker. Change it under Options / User.
  • If you have accidentally logged bets with the wrong currency, this can be corrected. Just go to Go to Options / Setup, select your bookmaker and click Advanced. (Known limitation: We use today’s exchange rate, not the historic one).

Tool tips

There are many tooltips explaining more. Just click on a title or form to show a tooltip.

Keyboard shortcuts

When using ValueBetting web on desktop you can choose to use keyboard shortcuts if you want.  Press Shift and ? and you will see a list of available shortcuts hotkeys.

Keyboard shortcuts for value betting

Advanced tips for mobile usage

Split screen mode

If you use an Android phone you can use the split screen feature while betting. This will make the betting procedure easier as you don’t have to toggle between different web tabs.  

  1. Log in to ValueBetting web on mobile. Press and hold the app switcher button (square icon) in the bottom right corner of the screen. This will split the screen into two halves.
  2. In the bottom screen, start your web browser and log in to the bookmaker website.

Tab preview notice

When value betting on your mobile, you may want to switch between your bookmaker tabs and the value betting tab using the ‘tab preview mode’ on your phone (see image below). But please note that in this mode the information about the value bet may not be up to date due to Android and iOS limitations. 

Always go to the ValueBetting web tab directly, to double check that the bet information is still up to date, before placing the bet at the bookmaker. 

Good to know

Below is a list of known limitations in the web version. These things will be fixed, so no need to report. Also, more exciting features are to be added, so stay tuned for more updates.

  • When making changes in your Options settings, make sure to click the save button on every page or tab you visit.

  • When betting you will sometimes be taken directly to the event, while other times you will only be taken to the bookmakers main website. Some bookmakers offer a search function which we recommend you to use to locate the event on the bookmakers site.

  • There is currently no support to add a bet manually in the Bet Tracker. 

  • Betting exchanges such as Betfair, Matchbook, Betdaq and Smarkets are not yet available in this first web version.

Web browser support (mobile and desktop): Chrome v73, Safari v11, Firefox v66, Microsoft Edge v18, Opera v46
Mobile support: Samsung Galaxy S4 or newer (Chrome preferred), Google Pixel, Nexus 5 (Firefox), Nexus 6 (Chrome or Firefox), Any Android with Chrome v73, If you have an iPhone: iOS 10 or newer (iPhone 6+) with either Safari or Chrome, If you run OS X: Mavericks with Chrome or Safari with High Sierra, Windows Phone currently untested – let us know