By analyzing the select few bookmakers that constantly, over millions of bets, make extremely accurate predictions. These “sharp” bookmakers automatically adjust their odds when expert traders place big bets, resulting in odds that almost perfectly reflect the actual probability of an outcome.
Our servers gather and analyze over one million odds every 60 seconds, from both sharp and regular “soft” bookmakers. This means we know not only the true odds, but also when soft bookmakers odds are off – creating a positive expected value. A value bet.
Taking betting bias and market efficiency into account, we calculate and deliver the resulting value bets with the highest expected value to you.
Want to know more? Learn about the concept of value betting.