Value Betting
The easiest way to make money on sports

Yes, value betting (+EV betting) is a proven strategy based on mathematical principles. By consistently placing bets where the odds are higher than the true probability, you gain a long-term edge over the bookmakers.

While short-term results can vary, disciplined value betting can be profitable over time when applied consistently. Tools like RebelBetting help identify these opportunities quickly, making it easier to follow the strategy correctly.

Your earnings depend on three factors: bankroll, time invested, and number of bets placed.

Try the free profit simulator tool to simulate your value betting success over time. Whether you're new or experienced, the simulator gives you the flexibility to experiment with factors like the number of bets, yield, average odds, Kelly stake sizing, and bankroll.

Once you've added your numbers, the tool will generate expected profits and simulate betting scenarios, presenting you with clear, detailed graphs to understand potential outcomes. It's a fun and insightful way to explore long-term profit strategies while fine-tuning your approach.

Yes and no. Value betting isn’t complicated in theory, but it can be difficult to execute consistently on your own. You need to compare odds across multiple bookmakers and identify when the probability behind the odds is mispriced.

Without the right tools, this process can be time-consuming and hard to do at scale. With RebelBetting, it becomes much simpler—the software scans the market and highlights value bets in real time.

This means you don’t need to calculate probabilities yourself. Once you understand the basic principles, you can focus on placing bets and building consistency over time.

If you're looking for a way to bet on sports where you can’t lose, arbitrage betting is the approach. With RebelBetting’s arbitrage software, you cover all outcomes of a match, meaning you profit no matter the result.

However, arbitrage betting is more time-consuming. You’ll need to place two or three bets on every match, compared to value betting, where you only place a single bet—making it much simpler.

Another alternative is so-called matched betting. While it can also generate profits, the expected returns are generally lower than with RebelBetting’s value betting software. Matched betting is also more time-consuming, as you need to place multiple wagers for each opportunity across different bookmakers.

Both methods can be used to build a successful betting strategy, but they differ significantly in effort and long-term profit potential.,

The easiest way to explain how to find value bets is with the example of a coin toss. When tossing a coin there can only be two outcomes; heads or tails. We know that the probability of the coin toss to land on either heads or tails are 50% each. In decimal odds, this equals to an odds of 2.00 for either outcome.

This is called the "fair odds" and represents the true probability of an outcome to occur if the bookmaker wouldn't add their profit margin, or "vig". To calculate the likelihood of this happening in decimal odds we use this formula: Odds = 1/probability in decimals. In this example, the odds would be: 1/0.5= 2.00 which is the accurate odds of this specific outcome to happen.

A value bet

Now take the above coin toss example and imagine you were offered odds of 2.10 on heads at one bookmaker. Would you take that bet? Does it have an edge? Since you get better odds than the actual probability of the outcome to happen you should, of course, take the bet.

The odds of 2.10 is higher than what the underlying probability suggests, creating an edge – a value bet. The bigger the difference, the more profitable the value bet will be and the more advantage and profits you can expect against the bookies.

When you place a value bet in sports betting, the expected value is shown as a percentage number. How is this expected value calculated and how do you find value betting situations? Well, bookies don't have a perfectly balanced betting market. Very often, betting odds that a bookmaker offer

The true odds

You might ask yourself how we know what the real probability, or the true odds, should be? Our value bets finder compare millions of odds, market moves and other bookmaker data against so called sharp bookmakers. A sharp bookmaker has deep knowledge about the sports betting market and has the "real odds" which lies very close to actual true probability (likelihood) of an outcome to occur.

These accurate odds, together with betting bias (which is weighted into the bookmaker profit margin) and market efficiency are used in the value betting software to finding odds with value in sports events. This together with the built in Kelly Criterion staking strategy, that for each value bet calculate the optimal bet size for maximum growth of your bankroll, makes the value betting software a winning way to turn gambling on sports betting into an investment.

Value betting is not risk-free. As you will only be placing a single bet on a match, you will not win every bet you place. But assuming all bets placed will be a value bet, with a positive expected value, you will be making money in the long run. Volume is key when value betting. By placing lots of value bets, you can expect higher profits.

Not only does value betting work, it works very well. However, it is important to see value betting as a way to achieve long-term profits. If you place enough value bets, you will make a long-term profit which is key to successful betting.

The more bets you place, the more money and higher profits will you make. The average return of investment (ROI) for value bettors using the value betting software from RebelBetting is over 30% profit per month. Finding value is what RebelBetting does which has made us a key player in this business since 2008. The value betting profits can be substantial and making money from betting makes a real difference in many value bettors lives!

If you stick to the strategy and trust the underlying math, you will win and make money with value betting in the long run. This is statistically proven. You will not win every bet you place with our value bets finder. But as you will be placing bets that have a higher probability to win than the odds imply, you will over time make money with RebelBetting's value betting software. Also, to maximize your profit, make sure that you avoid selection bias in value betting.