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Value Betting
Bets with better odds than they should have
A value bet pays more than its real chance of winning is worth. RebelBetting finds them for you across 120+ bookmakers, so the edge works for you over time.
What value betting is and how it works
Value betting is a betting strategy where you only bet when a bookmaker's odds are higher than the real probability of the outcome. Over many bets, that edge shows in your results.
RebelBetting is value betting software that finds these bets for you in real time.
How value betting works with RebelBetting
- Sharp bookmakers' odds show the real probability of each outcome.
- RebelBetting removes their margin and compares the result with the odds at soft bookmakers.
- You see the value bet, its expected value and a suggested stake.
- You place the bet at the bookmaker and log it with one click.
A value bet in one example
Toss a fair coin. Heads comes up half the time, so the fair odds are 2.00.
Now a bookmaker offers 2.10 on heads. Those odds say heads wins 47.6% of the time (1 ÷ 2.10), but the real chance is 50%. That gap is the value.
Bet €10 at 2.10 a hundred times and you win about 50 of them. 50 wins of €11 minus 50 losses of €10 is €50, or €0.50 per bet. That's an expected value of +5%.
A football match is harder to price than a coin. That's why you need the sharp bookmakers' odds to know the real probability. The maths stays the same.
Even good bets lose, sometimes many in a row. That's variance, and it's why value betting is judged over hundreds of bets, not one evening. Read more about expected value and variance.
What the value betting software does for you
Find value bets
You see every bet where a soft bookmaker's odds beat the sharp price.
Place value bets fast
Go from signal to placed bet in under a minute. The stake is calculated for you.
Track your profit
Your results, ROI and yield update in the BetTracker as matches are settled.
How RebelBetting finds value bets
A few bookmakers, the sharps, take big bets from professional bettors and move their odds when those bettors disagree. Over millions of bets, their odds end up very close to the real probability.
Most bookmakers are soft. They price for recreational players and react more slowly, so their odds drift away from the sharp price, sometimes in your favour.
RebelBetting removes the sharps' margin to get the fair odds, adjusts for known betting biases, and compares the result with the soft bookmakers' odds every minute. When the soft odds are higher, you get a value bet.
More about the method is on the page about our value betting algorithm.
Our members' results, month by month
The chart below shows our members' value betting results, updated every month. Some months are much stronger than others, and your own results will swing more than a combined figure does. Even good bets lose, sometimes many in a row. That's variance, and the edge shows over hundreds of bets, not in a day.
Don't take our word for it. Try it free and see how it works for you.
Total member profit: €24 M
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Value betting profit calculator
How much money can you make?
Play around with the value betting profit calculator and see for yourself how much you can profit.
$5,000
40
20
Estimated Monthly Profit
$0
+0% monthly return
Estimated hourly profit: $0
Actual profits will vary. Value betting is a long term way to profit.
Tom
Value betting user, United Kingdom United Kingdom
It's taken me less than two months of value betting to make as much as I made from matched betting in a year. View the process as more of an investment than betting, think long-term. Trust the system and keep placing bets.
Read the full interview →
Emil
Value betting user, Finland Finland
The only thing you need is a computer and some patience. My starting capital was €2500, and so far I’ve earned +€11000, which is a lot considering it’s tax-free. Use one or two hours per day, and you can make some big profits.
Read the full interview here →
Sam
Value betting user, United Kingdom United Kingdom
I've been using RebelBetting for the past 9 months, and I've seen great results. It's incredibly useful for finding value bets, making it a great way to make extra money on the side. I highly recommend it to anyone looking to start their own side hustle!
Pinnacle
Bookmaker
As the only bookie to welcome arbitrage action and not limit winning players, we've been working successfully with RebelBetting since 2009. The positive feedback we get from players, is testament to just how good their product is.
James
Value betting user & community member, United Kingdom United Kingdom
RebelBetting is a trustworthy product, and they have a helpful community and customer support. Plus, you’ll probably make a lot more than what you pay in subscription fees – it’s a great investment!
Stefan
Value betting user, Sweden Sweden
The program works and is easy to use. I started with around €1600 and have a €1000 profit now after one month. I'll definitely reinvest my bankroll.
Read full interview →
Tuân
Value betting user, Vietnam Vietnam
I've been using this service for a few months now; starting with the Starter plan and then upgrading to the Pro. The rewards have been worth it – my ROI is over 500%, which is all the proof you need. You should definitely try it.
Rasim Reiz
Reizbet.com, Sweden Sweden
Value betting and Sure betting are two really interesting products tailored for those who want to take betting to the next level. You'll get loads of profitable bets and will learn a completely new approach to betting – a game changer!
Read the Swedish RebelBetting article →
Louis
The Arb Academy
RebelBetting has put together an outstanding arbitrage betting software package. It has a simple, uncluttered interface but is packed with all the necessities for serious arbitrage betting.
Read full review at the Arbacademy →
AzBookmakers
Azbookmaker review, Azbookmaker review Azbookmaker review
RebelBetting is surely the best arbitrage software. It is the fastest and most professional software that directly points out the "mistakes" of bookmakers or the so-called arbitrage bets.
Value betting, sure betting or matched betting?
Sure betting (arbitrage) covers every outcome of a match at different bookmakers. The result doesn't depend on who wins, as long as you get all bets placed at the listed odds. It takes two or three bets per match.
Value betting is one bet per match. You lose more single bets, and you can start with three bookmakers. Both are included in every RebelBetting plan.
Matched betting uses bookmakers' sign-up bonuses and free bets, and stops when the bonuses run out. Value betting doesn't need bonuses.
This is what you get
Enjoy value betting on the go, from anywhere! RebelBetting is web-based and works great on both your mobile and desktop computer.
All major browsers are supported. When subscribing you choose the plan best tailored to your needs – Starter or Pro.
RebelBetting Pro
Built for maximum volume & profits. Access all bookmakers, betting exchanges and sharps.
- Higher limits. Bigger profits.
- Access to sharp bookmakers, brokers & exchanges
- Unlimited profit potential
RebelBetting Starter
Great if you are new to sports betting and want to profit from the most common bookmakers.
- Great when starting out
- Perfect if you have a smaller starting bankroll
- Proven average ROI of 30% / month
| Included | Starter | Pro |
|---|---|---|
| Nr of bets | Limited | Unlimited |
| Bets over 7% | - | |
| BetTracker | ||
| Bet settlement | ||
| 120+ bookies | ||
| Exchanges | - | |
| Sharps | - | |
| Brokers | - | |
| Custom filters | 2 | 6 |
Included in all plans
No matter which plan you choose, you get access to thousands of value & sure bets every day across multiple bookmakers.
The BetTracker
Keeping track of your betting profits has never been easier. With the BetTracker, you log your bets with one click.
- Complete overview of your betting history, results and profits over time
- Keep track of your ROI, Yield, EV, and much more
Automatic bet settlement
With the automatic bet settlement, your bets will be automatically updated with the final match results. This saves you a ton of time.
- Automatically updated match results
- Your total profit is also updated automatically, along with detailed statistics and reports
Statistics from Value betting users
30%
Avg ROI / Month
€24 M
Total Member Profit
€1,790
Avg Profit / Month
Get started with RebelBetting
Get instant access to value bets and sure bets identified in real time. Built to help you find consistent, long-term profits - without guessing.
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REBELBETTING TRIAL
Free
14-day free trial — no credit card required
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ bookmakers
Basic access (limited features)
50 bets per day
REBELBETTING STARTER
99 $ per month
Everything you need to profit
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ bookmakers
Unlimited bets per day
Built for consistent monthly profits
Higher value & sure bet limits
Most Popular
REBELBETTING PRO
209 $ per month
Built for maximum volume & profits
WHAT YOU GET
Higher limits. Bigger profits.
Brokers (higher limits)
Access to sharp bookmakers
Access to betting exchanges
Unlimited profit potential
REBELBETTING STARTER 1 YEAR
69 $ per month (billed annually)
Everything you need to profit
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ bookmakers
Unlimited bets per day
Built for consistent monthly profits
Higher value & sure bet limits
Most Popular
REBELBETTING PRO 1 YEAR
139 $ per month (billed annually)
Built for maximum volume & profits
WHAT YOU GET
Higher limits. Bigger profits.
Brokers (higher limits)
Access to sharp bookmakers
Access to betting exchanges
Unlimited profit potential
Can I cancel my subscription at any time?
Yes. You can cancel future payments at any time and keep using the service until your subscription expires.
How can I be sure that I will profit?
You are always covered by our Profit Guarantee. If you don't make a profit the first month, you get another month for free – again and again until you profit!
No profit first month?
Get Another Month Free.
We know our products work; that's why we offer a Profit Guarantee.
If you don't make a betting profit in your first month, you get another month free.
Again and again until you profit. We take all the risk.
See how it worksIf you don't make a betting profit in your first month, you get another month free.
Again and again until you profit. We take all the risk.
Value betting FAQ
Is value betting really profitable?
Yes, over the long run. When you bet at odds higher than the real probability, each bet has a positive expected value.
Short-term results swing a lot, so value betting is judged over hundreds of bets. RebelBetting finds the bets for you, so you can place enough of them.
What is value betting software?
Value betting software compares bookmakers' odds with the real probability and lists the bets where you get better odds than you should. RebelBetting does this for 120+ bookmakers, suggests a stake for each bet, and tracks your results in the BetTracker.
How many bookmakers and which sports do I need?
You can start with three bookmakers. Value bets come up most often in football, because so many matches are played every day. Tennis, basketball, ice hockey and esports have them too.
How much money can I make?
It depends on your bankroll, how many bets you place and how much time you spend. Use the profit calculator on this page for a quick estimate, or the free profit simulator to see how much results can swing with your bankroll, stakes and number of bets.
Is value betting hard to learn?
Yes and no. Value betting isn’t complicated in theory, but it can be difficult to execute consistently on your own. You need to compare odds across multiple bookmakers and identify when the probability behind the odds is mispriced.
Without the right tools, this process can be time-consuming and hard to do at scale. With RebelBetting, it becomes much simpler. The software scans the market and highlights value bets for you in real time.
This means you don’t need to calculate probabilities yourself. Once you understand the basic principles, you can focus on placing bets and building consistency over time.
What's the difference between value betting and sure betting?
Sure betting covers all outcomes of a match at different bookmakers, so the result doesn't depend on who wins. Value betting is one bet per match with a long-term edge, so you lose more single bets. Both are included in every RebelBetting plan.
How do you calculate a value bet?
Divide 1 by the odds to get the probability the odds imply. Compare it with the real probability, which RebelBetting gets from the sharp bookmakers' odds with their margin removed. If the real probability is higher, it's a value bet.
The expected value is the real probability times the odds, minus 1. At odds of 2.10 and a real probability of 50%: 0.5 × 2.10 − 1 = +5%.
RebelBetting then suggests a stake based on your bankroll, using the Kelly criterion.
Is value betting risk-free?
No. You place one bet per match, so you won't win every bet, and losing runs happen. Over hundreds of value bets with a positive expected value, you should end up ahead. The more value bets you place, the sooner the edge shows in your results.
Do value bets work?
Yes, over enough bets. Each value bet has a positive expected value, but single results swing a lot, so judge it over hundreds of bets. The statistics on this page show the average results of our value betting users.
Can you make money value betting in sports betting?
Yes, if you place enough value bets and keep going through losing runs. You won't win every bet. Over hundreds of bets, odds that are higher than the real probability add up to profit. Take every bet your settings show you, because skipping the ones you don't like changes your results. Read more about selection bias in value betting.
Do you have any questions?
Can't find the answer you're looking for? Please chat to our friendly team.