Value betting algorithm: how RebelBetting finds value bets
The algorithm compares every bookmaker's odds with the sharpest odds in the market, removes the margin and shows you the bets that pay more than they should.

What a value betting algorithm is and how it works
A value betting algorithm estimates the real probability of each outcome and flags the bets where a bookmaker's odds are higher than that probability is worth.
RebelBetting is value betting software whose algorithm gets the real probability from the odds of sharp bookmakers, instead of predicting matches from team statistics.
How the algorithm works with RebelBetting
- It collects odds from 120+ bookmakers every minute.
- It removes the margin from the sharp bookmakers' odds to get the fair odds.
- It compares the fair odds with the odds at every soft bookmaker.
- It shows you the bets with a positive expected value and a suggested stake.
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How a value bet is found, step by step
1. Sharp odds as the starting point
The algorithm starts from the sharp bookmakers. They accept large stakes from professional bettors and change their odds as soon as that money comes in, which keeps their prices close to the real probability. Soft bookmakers set odds for recreational players and update them later.
2. Remove the margin
Every bookmaker builds a margin into its odds. Say a sharp bookmaker offers 1.95 on both players in a tennis match. 1 ÷ 1.95 is 51.3%, so the two sides add up to 102.6%. The extra 2.6% is the margin. Remove it and each player has a 50% chance, which means fair odds of 2.00.
That's the simplest way to remove a margin. RebelBetting also takes betting bias and market efficiency into account when it sets the fair odds.
3. Compare with the soft bookmakers
If a soft bookmaker offers 2.08 on the same player, the bet pays more than a 50% chance is worth. The expected value is 0.5 × 2.08 − 1 = +4%. That's a value bet.
4. Suggest a stake
The stake follows the Kelly criterion, based on your bankroll and the size of the edge. Your own settings, such as minimum value, odds range and time to kick-off, decide which bets you see.
5. Check again before you bet
Odds move all the time. If the soft odds drop or the sharp odds rise, the value can disappear before you place the bet, and RebelBetting tells you.
What the algorithm doesn't do
There are two kinds of betting algorithm. Prediction models estimate the result from team statistics and form. Market-based models start from the sharp bookmakers' odds. RebelBetting uses the second kind: it doesn't try to predict who wins, it finds the soft bookmakers whose odds are wrong compared with the sharp ones.
It doesn't make every bet win. A +4% bet at odds of 2.08 still loses about half the time. That's variance, and it's why results are judged over hundreds of bets.
You can check the method with the closing line. If you keep getting better odds than the sharp odds just before kick-off, your bets have value. Read more about closing line value, or see how it all fits together on the value betting page.
No profit first month?
Get Another Month Free.
If you don't make a betting profit in your first paid month, contact us and you get another month free.
Again and again until you profit. Conditions apply.

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REBELBETTING STARTER 1 YEAR
Everything you need to profit
WHAT YOU GET
Value bets & sure bets
Bet tracking & auto settlement
120+ bookmakers
Unlimited bets per day
Built for consistent monthly profits
Higher value & sure bet limits
REBELBETTING PRO 1 YEAR
Built for maximum volume & profits
WHAT YOU GET
Higher limits. Bigger profits.
Brokers (higher limits)
Access to sharp bookmakers
Access to betting exchanges
Unlimited profit potential
Can I cancel my subscription at any time?
Yes. You can cancel future payments at any time and keep using the service until your subscription expires.
How can I be sure that I will profit?
You are covered by our Profit Guarantee. If you don't make a profit in your first paid month, contact us and you get another month for free – again and again until you profit! Conditions apply.
Value betting algorithm FAQ
What is a value bet algorithm?
It's a method that estimates the real probability of an outcome and flags bets where the odds are higher than that probability is worth. RebelBetting's algorithm gets the real probability from sharp bookmakers' odds with the margin removed.
Can I build my own value betting algorithm?
Yes. You need live odds from sharp and soft bookmakers, a way to remove the margin, and the speed to place the bet before the odds move. Collecting odds from 120+ bookmakers around the clock is the hard part, and that's what RebelBetting does for you.
Does the algorithm guarantee a profit?
No. It finds bets with a positive expected value, but single bets lose and losing runs happen. If you don't make a betting profit in your first month, our profit guarantee gives you another month free.