Value betting is different from matched betting and arbitrage betting in that it does not involve wagering on every possible result. When you identify a bookie, whose odds are much higher than they should be, you take advantage of the situation by betting with them.
When engaging in arbitrage betting, it is common practice to hedge your bet by making an opposite wager with a third-party bookmaker. These odds are correct, but the second bookmaker has a built-in profit margin, so you're not getting the best deal. In value betting, you only wager on the result that has high odds (excellent value), in the knowledge that you are increasing your potential return on investment. Long-term, with enough bets made, you will overcome the fluctuation in your outcomes, resulting in bigger earnings than you would have seen with arbitrage betting or matched betting. This is why we say that value betting is the easiest way to make money on sports.
Regular tipsters vs. value betting
A huge number of online tipster sites exist. It's true that anybody may hit on a few reliable wins, and it's also possible to stumble onto a tipster at the peak of their success. But how many reliable sources of information are conveniently accessible online?
Professional tipsters may choose to keep their information to themselves rather than risk losing their own income by helping others. A source of "inside knowledge" may not reveal either that information or the methods by which it was obtained. Each bettor will get a unique set of recommendations designed to increase their chances of winning. Read here why value betting outperforms tipsters every time.
