Value betting is a way to make long-term and consistent profit on sports betting. But what is value betting exactly? In this in-depth article, you’ll get a broader understanding what value betting is, how it works and most importantly – how you can find and place value bets to start making money on sports betting. Let’s get stuck in!

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Introduction to Value Betting

What is Value Betting?

Value betting is a concept in sports betting that involves placing bets that have a greater chance of winning than implied by the odds, giving you the edge over the bookmakers. So what is value betting? To put it simply, when using a value betting strategy you are placing bets that have a higher chance of winning than suggested by the odds and sportsbooks.

Finding value is not as simple as looking for the odds on favorites, as these may still not offer value. Instead, the key to successful betting, in the long run, is understanding the probability of an outcome accurately and identifying where the market is mispriced.

RebelBetting uses accurate odds, probability implied factors, the fair probability, estimated probability and more to find value opportunities.

Value betting is a betting strategy that is all about making smarter bets with a higher chance of winning, based on the actual probability of an outcome occurring, rather than just betting blindly on any odds offered.

How does it work?

To determine whether a bet is a value bet or not, you must look at the decimal odds and compare it to the true probability of a certain event occurring.

What is the true probability you might ask? Well, to identify value bets, you must be knowledgeable on the probabilities of the events taking place. For example, if the true probability of a coin landing on heads is 50%, and the decimal odds being offered from a bookie is 2.10, then the implied probability is 47.62% (1/2.10).

This would be considered a value bet because the true probability, 50%, is greater than the implied probability of 47.62%, thus offering better returns than if the bookie odds were correctly priced at 2.0 (bookmakers profit margin excluded).


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How do I use it?

Finding value when sports betting is not as simple as detecting value in a coin toss. In fact, it’s quite a big difference in the betting market. So how are the true odds calculated in the betting markets to find value bets and how do I use value betting strategies?

In sports, it is difficult to know the real probability of an event occurring. To solve this problem, several bookies have their own models to offer odds that, with very high accuracy, closely reflect the actual probability of an outcome. These bookmakers are often referred to as “sharp bookmakers”, or just “sharps”.

Some sharps are better than others on certain sports, and by carefully evaluating the odds offered by these sharp bookmakers, taking betting bias and market efficiency into account, RebelBetting makes it possible to determine the “true odds”, or what the “real odds” should be, for any given match.

This allows RebelBetting to identify when other bookmakers’ odds are off and where a positive expected value exists – where you can place profitable bets. Placing value bets with RebelBetting can’t be easier.

Why is it important in Sports Betting?

The vast majority of sports bettors are long-term losers. In fact, it is estimated that only about 2-3% of all sports bettors are consistent winners. This is just how betting works.

All bookmakers add their own profit margin (also known as “vig” or “overround”) to the offered odds and the vast majority of them are of poor value. Your betting accounts will all sooner or later end up empty if you don’t use a solid betting strategy.

How can Value Betting improve your gambling results?

Value bettors are long-term winners. By using value betting strategies you will basically be exploiting the incorrectly priced bookmaker’s odds and always place bets with better odds than what the actual probability is. As you’re only betting on overpriced odds, you will be profitable in the long term. Also, using multiple bookmakers to increase the volume of bets you can place will enable you to make a bigger profit.

You’ll find that using RebelBetting to find value bets is neither difficult nor time-consuming. RebelBetting is built to be user-friendly and intuitive, making it easy for you to take full advantage of all value bets.

Value betting vs. Matched betting: What’s the difference?

Matched betting is a betting strategy where you take advantage of the bookmakers’ various bonuses, free bets, and signup offers. As the number of available bonuses and offers is limited, there will be a limited amount of matched bets to take advantage of.

Value betting vs Matched betting

What you basically do when matched betting is that you place a slightly negative sure bet, often between the bookmaker that offers a bonus and an Exchange such as Betfair, where you lose a small amount of your bonus to release the bonus itself. How much you keep, or retain, of the bonus is often called the retention rate in matched betting terms.

Value betting, on the other hand, is not dependent on any bonuses or incentives the bookmaker makes. Only the bookie’s odds are used to find value bets. Therefore, there is an endless stream of value bets available at any given time. Profit-wise, value betting is superior compared to matched betting in the long term.

The benefits of Value Betting

Value bettors are in for the long haul and always come out as winners in the end. The key benefit of the value betting approach is based on exploiting mispriced odds that bookmakers incorrectly set when they are compiling odds, giving value bettors access to better odds than what the probability of the event suggests. With this strategy, you guarantee consistent profits over a longer period of time by only placing bets on overpriced odds.

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Top Value Betting tips for beginners

  • Use a proven and profitable value bet software with a genuine and long track record.

  • Stick to the recommended default settings and stake sizing in the beginning.

  • Put your personal bias aside. Don’t think you’re smarter than the sharpest bookmaker’s odds, because you’re probably not (sorry!).

  • Be patient. You will experience variance and downswings. But you will have upswings as well. Making money by placing profitable bets takes time and it’s all about the long haul when profiting from value bets.

Finding value in the betting market - Tips for betting odds to profit long term.

Factors to Consider in Value Betting

A few factors can be important to consider in value betting:

Understanding Odds

The odds for any given event at a bookmaker are set up in a manner that guarantees the sportsbook a slight advantage. This edge, often known as the “juice” or “vig”, is how the bookmaker profits from the event and why you will be a loser in the long run.

RebelBetting uses only the best odds and scans the market probability, enabling you to make more money.

To convert sportsbook odds to a probability, simply divide 1 by the odds – for example, odds of 2.20 mean the bookmaker’s estimate the chance of the event happening at 45.45% (1/2.20), while odds of 1.83 work out to 54.64%. As these odds contain the bookie’s juice, they are not the “fair odds” (or the actual chances) of the outcome occurring.

Correctly calculating the actual value of any given bet is not easy. Luckily, using a reputable value bet software like RebelBetting will automatically do this for you. RebelBetting calculates value in real time using several parameters such as the vig, market efficiency and market depth, true odds, fair probability, betting bias and more, so you don’t need to.

Analyzing Statistics

Constantly analyzing historical data makes it possible to tweak parameters to increase profitability and make more money when placing value bets. If we find ways to increase profitability in any market, we do – even if it’s just a fraction of a percent in the long run.

Analysing statistics

We constantly improve our algorithms to offer the very best and most profitable value bets. This is RebelBetting’s main objective – to increase customers profit.

Identifying Mispricings

To take a value bet example, one can look at for instance the football market. Betting on a big favorite like Manchester United which is expected to win with high probability will usually yield a small return and is usually not a value bet.

Instead, a savvy bettor should identify mispricings where the odds are mispriced compared to what it actually should be. If the market has not priced the odds correctly, then there is an opportunity for value betting.

Strategies for Value Betting

When new to value betting there are a few strategies / terminologies that are good to know about.

Positive Expected Value (EV)

Value betting requires a basic understanding the expected value (EV) and implied probability of an outcome. The EV is the sum of the win if a certain outcome occurs compared to the loss if it doesn’t occur. It is this EV that must be compared to the implied probability of a certain outcome to determine if a bet is a value bet or not.

If a coin is flipped, the chance of it landing on Heads is 50%. Let’s say you placed a €10 bet on Heads with odds of 2.10. If you win, your return would be €11, and if you lose, you lose €10.

To calculate the expected value of the bet, use this equation: the profit multiplied by the probability of winning, minus the loss per bet multiplied by the probability of losing. In this case, it is (€11 x 0.5) – (€10 x 0.5) = €0.5, meaning that for every €10 bet you make, you would in the long run expect to make an average profit of €0.5, or 5%, as the odds offered are better than the implied odds of the coin toss. In this case, 5% would be your EV.

The Closing Line Value (CLV)

The Closing Line Value (CLV) is the sharp bookmakers’ odds immediately prior to the start of a match. In football, for example, it’s the last bookie’s odds from a sharp just before kickoff.

The Closing Line Value

The CLV has been proven to be the most reliable predictor of an outcome with accuracy close to 100%. RebelBetting uses this data to determine your value bets’ expected value (EV). To be profitable, you should consistently bet at odds higher than the closing line – and RebelBetting customers have succeeded in beating the closing line with value bets more than 80% of the time which is the best proof of a profitable betting strategy.

Kelly Criterion

The Kelly criterion is an approach to staking that helps optimize the long-term growth of your bankroll based on the expected value of a bet.

Developed by J. L. Kelly Jr., a researcher at Bell Labs in 1956, it is a scientifically-based strategy that is proven to achieve greater wealth generation in the long run than any other betting method. RebelBetting utilizes the Kelly criterion in order to recommend the optimal stake depending on your personal bankroll and settings when value bets are being placed.

Bankroll Management

Proper bankroll management is key if you want to profit from value bets. It is recommended to use a solid staking strategy (the Kelly Criterion), set a maximum stake percentage for your bets compared to your bankroll as well as several other factors such as the value percentage, minimum and maximum odds range, time to match start filtering, etc.

Bankroll management

The main objective when placing value bets is to keep your bankroll working for you as much as possible. This means that you should always strive to place as many value bets as your bankroll allows per day, to maximize the Return on investment (ROI). RebelBetting does all of this for you with the extensive filtering capabilities inside the value betting software.

Betting on Underdogs

Intuitively, one might think that betting on underdogs is not a value bet. But this is not necessarily true – a bet on the underdog can be just as much of a value bet as a bet on the most likely winner. A simple way to give an example of this is to exaggerate.

Let’s say that Wrexham AFC, a football club currently playing in the fifth tier in the English Football league system, would play against Manchester United. Let’s assume that the true probability of Wrexham to beat Manchester United would equal the odds offer of 50.0 for a home win. That is, that Wrexham really could win once every 50 times they play against Man U.

If a bookmaker would offer a decimal odds of 1000.0 for Wrexham to win, shouldn’t you take that bet with a smaller stake? Of course, you should, as the odds are much higher than they should be. This would be a value bet, even if the probability of the bet winning is low. In the long run, you would make money by consistently taking this bet.

Betting on underdogs can also be a value bet

Implementing Value Betting in Sports Betting

What you need to do to start making a profit with value bets.

Choosing the Right Bookmaker

Choosing which bookmakers to open accounts with to place value bets depends on where you live and if the bookmakers are available in your country. Generally speaking, you can just select the most common sportsbooks, that often have value bets. To name a few, these include:

  • Bet365

  • Unibet

  • William Hill

  • Bwin

  • Marathonbet

  • Coral

  • Interwetten

  • 10bet

  • 5Dimes

  • Betclic

  • Novibet

  • Svenska Spel

Using Betting Software and Tools

Using a betting software instead of finding value bets manually will greatly increase your profit and ROI. RebelBetting is a betting software that includes both value betting and arbitrage betting. The software finds thousands of value and sure bets every day, making it easy for you to have a successful betting career.

RebelBetting’s betting software and tools use the bookie’s own odds against themselves – giving you the upper hand and essentially taking their margin. We are so sure that our software works that we have a Profit Guarantee.

Finding Value in Different Sports

You can find value bets in basically any sport. Value bets are most common in football because of the extensive amount of matches that are being played daily around the world. The top sports to find value bets in include:

  • Football (soccer)

  • Tennis

  • E-sports

  • Basketball

  • Ice Hockey

Finding value in sports betting

Common Mistakes to Avoid in Value Betting

Avoid these common mistakes when value betting. Keep it cool and trust the process.

Chasing Losses

When value betting, it is important to remember that short term losses are inevitable and should be accepted as part of the strategy. Chasing losses can result in irrational decisions which often lead to more losses than originally anticipated. Rather than chasing losses;

  • Focus on continuing making smart bets where the expected value is in your favor.

  • Trust the math behind the strategy and don’t change your settings to often.

This will help you remain disciplined and ultimately get you back on track to your expected earnings.

Betting Based on Emotions

Betting based on emotions is one of the surest ways to lose money when sports betting. It is important to stay disciplined and make decisions based on facts and facts alone. Instead of letting your emotions get the best of you, keep your focus with a cool head. Staying calm and being rational will help you get through everything.


To sum it all up, here are some final thoughts and key points on value betting.

Value betting is a great way to make sustained profits when gambling. To get the most out of value betting, it is important to;

  • Stay disciplined.
  • Avoid chasing losses and betting based on emotions.
  • Use a specialised value betting software.

Accurately analyzing the odds in every situation will give you a better chance of success and greater profits in the long run. This is done automatically for you when using the value betting software by RebelBetting.

It’s also important to remember that there will be losing bets along the way; by accepting this as part of the game, you can prevent yourself from making irrational decisions in an attempt to recoup losses. With discipline and dedication, value betting can be a highly profitable and enjoyable activity.

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FAQ: What is Value Betting?

Value betting in sports betting is the practice of placing bets with a positive expected value. This means that the probability of winning the bet is higher than the odds offered by the bookmaker. The aim of value betting is to identify bets with a greater likelihood of winning than the odds reflect and, thus, enabling a value bettor to make long-term profits in sports betting.

To take advantage of value betting you can either analyze the markets and odds yourself, or, use a software that is specialised and built for this exact purpose. The main benefit of using a bespoke software is that it will greatly simplify every part of the process for you – enabling you to make a larger profit in less time than if done manually.

Identifying value bets is a key part of successful sports betting, and involves researching the market for opportunities where the probability of winning a bet is greater than the odds offered by the bookmaker.

Identifying value bets manually means the bettor should look at the form of the team, the current lineup, weather conditions, likelihood of injuries and other factors that could affect the outcome. By doing this research and carefully analyzing the market, the bettor can identify when the odds are better than they should be and make a value bet.

How do you identify value bets?

Identifying value bets automatically takes all the manual hard work out of the equation. It involves using a specialised value betting software that finds all the value bets for you, as well as calculates the optimal stake you should use for each value bet top optimize bankroll growth.

Value betting comes with certain risks, such as the possibility of the bet not working out in your favor. It is important to see value betting as a long term way to profit and not a short term get rich scheme.

That being said, if done correctly, value betting can be an effective strategy for long-term profits. It is important to remember that there is always a chance of losing money when engaging in any type of sports betting.

You won’t win every bet when placing value bets which means that you will lose bets as well. But as you are only placing bets that has a positive expected value, if you stick to the strategy, you will be profitable in the long run.

Value in betting is the difference between the probability of winning a bet and the odds offered by the bookmaker. When the probability of winning a bet is higher than the odds given, there is perceived value in the bet and the bettor should place their wager.

This means that the player could potentially make a profit in the long run if they can find enough value bets. Value betting is an important skill in sports betting, as it allows players to gain an edge over the bookmakers and maximize their profits.

Value betting can be a highly profitable strategy for those who are willing to put in the work that is required to be successful in the long term. This includes placing a fair amount of value bets each day, having a proper bankroll management, trusting the math behind the system and riding out periods of variance (both ups and downs). In average, those who place value bets with the RebelBetting software double their money in three months.

However, it is important to remember that no sports betting strategy is fool-proof and there will always be a chance of losing money. Therefore, it is essential to practice good bankroll management and set realistic expectations. Ultimately, whether value betting is worth it or not depends on the individual and their willingness to put in the effort.

Although value betting was originally developed for sports betting, it can also be used in other forms of gambling. In casino games such as Blackjack and Baccarat, players can identify opportunities where the odds are in their favor, allowing them to make a profit with their bets.

Similarly, in poker, a player can study the odds and identify situations where they have an edge over their opponents, thus increasing their chances of winning. Value betting is a universal technique that can be applied to a variety of different forms of gambling.

The value betting software from RebelBetting varies in cost depending on plan and subscription length. When looking at the Starter Plan you can get the value betting software for as low as €58 per month (40% discount if you pay for 2 years in advance), or €99 for a regular monthly subscription.

The more advanced Pro Plan costs between €116 per month (40% discount when subscribing for 2 years) or €199 per month with a monthly subscription.

Depending on your budget and the services you require, there are many options available when it comes to value betting with the RebelBetting software. And remember, sure betting is also included in all plans. Subscribe today!