If you’re looking to consistently outpace the odds and earn profits through sports betting, understanding and employing a positive EV betting strategy is crucial. Positive EV, or expected value, betting unlocks the potential to win over the long term by identifying bets that offer more value than the sportsbook’s odds suggest. This strategy hinges on savvy market analysis, accurate probability assessments, and shrewd wager selection. In this article, we dissect the components of a winning positive EV betting strategy, provide actionable insights to calculate and apply it, and ensure you are equipped to achieve the coveted 3%-5% ROI many successful bettors aim for.

Key Takeaways

  • Positive EV betting involves identifying bets that offer more favorable returns than the odds imply, requiring thorough research, tactical analysis, and an understanding of betting markets to achieve long-term profitability.
  • Crucial components of positive EV betting include understanding and calculating expected value, adjusting for the bookmaker’s vig to find ‘no-vig’ odds, and employing strict bankroll management to bet a consistent portion of your funds.
  • Utilizing advanced tools like odds converters and bet calculators, as well as strategies such as line movement leverage and diversification across multiple sports can enhance the identification of positive EV betting opportunities.

What is RebelBetting?

RebelBetting offers sports betting tools that help you turn sports betting into an investment. By using RebelBetting you can turn the sportsbooks’ own odds against them, finding profitable bet situations where you have the edge.

How? By taking advantage of value betting and sure betting.

  • Turn sports betting into investing

  • Get a Free trial for 14 days

  • Access the program to see your combined results even after the free trial has ended

  • Profit on +EV bets (value bets) and sure bets

  • Proven ROI of 30% / month

  • Web-based and mobile friendly

Turn sports betting into investing with RebelBetting

Start your free trial

14 day RebelBetting trial
Value betting and sure betting included. No credit card required.

Positive EV betting strategy concept

Unlocking the Potential of Positive EV Betting

Positive expected value (EV) betting is a game-changer for sports betting enthusiasts looking to turn their passion into profit. At its core, positive EV betting involves implementing positive EV betting strategies such as:

  • Finding wagers that offer higher returns than implied by the odds
  • Diligent research
  • Tactical analysis
  • A keen understanding of the betting markets

This betting strategy requires diligent research, tactical analysis, and a keen understanding of the betting markets, which is why sharp bettors often excel in it.

Understanding and applying positive EV betting can be your ticket to consistent profitability in sports betting. This strategy guides bettors in developing strategies that consistently yield profits and outperform the market. By employing a positive EV betting strategy, bettors can expect average nightly profits of 3%-5% ROI.

However, understanding the nuts and bolts of positive EV betting may seem complex without a proper explanation. Therefore, we’ll first define what positive expected value is and then delve into the role of implied probability in positive EV.

Defining Positive Expected Value

Positive expected value (+EV) is a term that holds significant weight in the realm of sports betting. It refers to the anticipated average outcome of placing the same bet multiple times, predicting the recurring results over time. When a bet has a positive expected value, it means that the bettor can expect to make a profit in the long run, as opposed to a negative expected value outcome. This indicates that the bet has the potential to be a favorable choice for the bettor. Positive expected value betting is a crucial element for achieving long-term profitability in sports betting.

But how does one calculate EV and identify positive EV betting opportunities? EV is calculated by subtracting the losing implied probability and stake from the winning implied probability and potential profit. Understanding true probability in comparison to the sportsbook’s odds is paramount to identifying positive EV.

Bettors can spot positive EV betting opportunities by:

  • Using personal insights or statistical models to assess the probability of outcomes
  • Calculating potential returns
  • Ensuring that the wager offers a higher return than the odds suggest.
  • Using a sports betting platform like RebelBetting

The Role of Implied Probability in Positive EV

Implied probability plays a crucial role in evaluating the value of a wager. This computed probability of an event’s occurrence is derived from provided odds and is key to determining the expected value of a bet. By converting different types of odds to implied probabilities, bettors can understand the potential value embedded in a bet.

The role of implied probability in positive EV

However, to uncover positive expected value, bettors must compare the implied probability expressed by the odds with the true likelihood of an event happening. The bookmaker’s fee, or the VIG, which is integrated in betting odds and ranges from 3% to 20%, is a critical factor when determining expected value. Removing the VIG from odds presents ‘fair odds’ or ‘no-vig odds’ that adjust the implied probability to mirror the true probability of an outcome, thus aiding bettors in identifying where the best value lies.

See our excellent reviews on Trustpilot

“A game changer”

Value betting and Sure betting are two really interesting products from RebelBetting that are tailored for you who wants to take betting to the next level. You’ll be sent loads of profitable bets your way and will learn a completely new approach to betting – a game changer! Read the Swedish RebelBetting article.

Rasim Reiz, Reizbet.com

Not only can you not lose with RebelBetting’s first month Profit Guarantee, you won’t lose with their outstanding and consistent strike rates! Simply follow their value betting, track the live scores as you play, and you’ll be well on your way to becoming a profitable bettor.

Aaron Murphy, Flashscore
“Trust the system – you will make money in the long run”

So far, I have earned about 52,000 SEK (around 5,000 USD) with the help of this service alone! This is a really good service and it is well worth the monthly cost. I discovered how easy it can be to make money betting without any real knowledge or interest. Trust the system and if you follow it, you will make money in the long run.

Robin, Sweden, November 2020
“It’s taken me less than two months of value betting to make as much as I made from matched betting in a year”
Read the full interview here.
Tom, ValueBetting user
“Love the possibility of making risk-controlled investments”

I love this type of platform where there is the possibility of making risk-controlled investments that give long-term returns. Also, it is very rare, in any sector, to find such careful and punctual customer care.

Agostino, Italy, October 2019
“In under six months, I’ve made a profit of over 5,400 USD”

I think ValueBetting is awesome and I have made very good money with it.

“$1,080 profit after one month”

The program works and is easy to use. I started with around $1,700 and have over $1,000 profit now after one month.

Stefan, Sweden, Value betting user
“I have almost quadrupled my initial deposit”

I have placed about 4500 value bets, while I have almost quadrupled my initial deposit by now, in less than 2 months.

Jaroslav, Czech Republic, Value betting user
“I’m finally profiting.”

Thanks to you guys I’m finally profiting from betting.

Abhijith, Australia
“I have made $5,697 profit with an 8.47% ROI”

Good news! I have made $5,697 profit. Using ValueBetting no more than 20 minutes each day, mostly just using my phone, I’ve almost doubled my bank in two and a half months.

Analyzing betting markets for positive EV

Crafting Your Positive EV Betting Strategy

With a clear understanding of positive EV and implied probability, it’s time to craft your positive EV betting strategy. This involves key components such as:

  • Calculating expected value
  • Understanding implied probabilities
  • Identifying positive EV bets
  • Using helpful tools
  • Employing effective bankroll management
  • Avoiding common pitfalls.

For effective positive EV betting, it’s advisable to target markets with a market width no greater than 25 cents, especially in non-player prop markets. This approach combined with consistently placing bets with positive expected value can lead to long-term profitability. However, the strategy doesn’t stop here. Let’s delve deeper into how to analyze betting markets for positive EV and the importance of incorporating bankroll management in your betting strategy.

Analyzing Betting Markets for Positive EV

When it comes to positive EV betting, timing is everything. Early analysis of betting lines can offer bettors the opportunity to place bets at favorable odds before the market adjusts. Additionally, when engaging in parlays and teasers, it’s crucial to combine bets that individually possess positive EV to overcome the sportsbook’s vig.

Analyzing betting markets

There are also numerous tools available to help you identify value bets and profitable middle betting opportunities. For instance, tools like RebelBetting can be used to spot both value bets and sure bets. Leveraging less available data, such as injury reports and roster updates, can also lead to positive EV prop betting situations.

Incorporating Bankroll Management

Bankroll management is a critical aspect of a successful betting strategy. Establishing predetermined limits on the betting amount can help you manage your bankroll effectively. An effective guideline is to limit each wager to no more than 2-5% of the total bankroll. This helps manage risk and maintain sustainable betting strategies.

Adherence to strict betting limits can significantly assist in maintaining a balanced bankroll and securing long-term profitability. An effective strategy to enhance a betting bankroll through positive EV betting is to reinvest the previous month’s profits, which can lead to gradual growth in bankroll size.

Subscribe today

Start using the fastest, most user-friendly, value betting and sure betting service on the market. At any given time, RebelBetting finds thousands of profitable bets for you to bet on.

P.S. To get the best possible offer make sure you join for a longer period of time – up to 30% off.

RebelBetting Pro

199/ month
  • +EV bets & sure bets
  • Maximize your profit
  • The most profitable bets
  • Access non-limiting bookies

RebelBetting Starter

99/ month
  • +EV bets & sure bets
  • Great when starting out
  • ROI over 30% / month

Yes. You can cancel your future payment at any time, while still continue using the service until the expiration date.

You are always covered by our Profit Guarantee. If you don’t make a profit the first month, you get another month for free – again and again until you profit!

Case study of positive EV in action

Case Studies: Positive EV in Action

Now that we’ve explored the ins and outs of positive EV betting, let’s delve into some real-world examples. These case studies showcase the potential for significant profits through correct analysis and well-timed bets.

From underdog victories to in-game betting dynamics, these scenarios bring to life the exciting potential of positive EV betting.

From Underdog to Top Dog

Consider the case of an underdog team viewed as unlikely to win. Positive Expected Value (EV) indicates a betting opportunity where the potential return exceeds the probability of the outcome occurring, advantageous when betting on underdogs. In a situation where public opinion has undervalued the true chance of an upset victory, betting on the underdog can present a positive EV.

From Underdog to Top Dog

In one instance, an underdog team with a positive EV was identified through in-depth analysis, leading to a high-reward bet at long odds. The underdog victory secured a substantial payout, exceeding the expectations set by their initial low odds, showcasing the payoff of a positive EV underdog bet.

In-Game Betting Dynamics

In-game betting dynamics involve adjusting bets based on real-time game developments. Live betting odds can fluctuate significantly during a game due to factors such as scores, possession, and momentum. Substantial in-game events, like a key player injury or a red card, can instantly create betting lines with positive EV for alert bettors.

Bettors can leverage these real-time game developments by adjusting their bets, and seizing positive EV opportunities as they arise. By staying attuned to the flow and nuances of the game, bettors can act swiftly and capitalize on profitable opportunities.

Advanced Tactics for the Winning Sports Bettor

Beyond the basics, there are advanced tactics that winning sports bettors can apply to maximize their chances of success. These include seeking value in player props and game props, as well as diversifying bets across multiple sports. By exposing bettors to diverse opportunities, these tactics can significantly enhance the potential for finding positive EV.

Seeking Value in Player Props and Game Props

Seeking value in player props and game props

Player props have a wider market variance and can be fruitful for finding positive EV bets, although they are subject to greater market variance which requires a higher threshold of over 5% positive expected value to be considered valuable. By comparing odds across different sportsbooks, looking for discrepancies in the markets, and recognizing when a player’s strengths are well-matched against an opponent’s weaknesses, bettors can identify value in player props.

Negative props, such as betting on under totals, present valuable opportunities due to less attention from the public and more line discrepancies, which can be exploited for positive EV. While some professional bettors avoid player props, others selectively participate in them when identifying bets with calculated positive expected value.

Strategic Diversification Across Sports

Diversification is a strategy not just for investment portfolios, but for sports betting as well. Betting across multiple sports can expose bettors to diverse opportunities for finding positive EV, due to less attention from bookmakers on niche markets. Spreading bets over less popular sports or leagues may offer more value as these markets receive less betting action and might be less accurately priced by oddsmakers.

Player prop bets

For instance, the average seed of Final Four teams in the NCAA Tournament has increased since 2010, demonstrating that underdogs have been undervalued by bookmakers and providing profitable opportunities for those betting against the spread of these events.

Start your free trial

14 day RebelBetting trial
Value betting and sure betting included. No credit card required.

Navigating Pitfalls

Navigating Pitfalls: Common Mistakes in EV Betting

While positive EV betting holds great potential, it’s not without its pitfalls. Some of the common mistakes in EV betting include emotional betting decisions, overconfidence, and failing to understand and overcome variance.

Avoiding Emotional Betting Decisions

Emotions can often cloud judgment, leading to irrational betting decisions and the placing of negative EV bets. Bettors often have personal biases towards their favorite teams or players, which can skew their analysis and lead to suboptimal bets. Emotional betting can override logical analysis and research, leading to bets made based on desire or a feeling of a ‘hunch’ rather than on solid evidence or value in the odds.

Avoiding Emotional Betting Decisions

One way to curb emotional betting is to establish pre-defined rules for bet sizes and types of bets, which act as a guardrail against the influence of emotions during betting sessions. This way, you can ensure that each decision is made with a clear mind and a solid strategy, and not on the spur of the moment.

Understanding and Overcoming Variance

Variance is an inherent aspect of sports betting that bettors will encounter on a regular basis. To effectively manage and understand the impact of variance, bettors are encouraged to diligently track their betting results over time, this is why RebelBetting has a BetTracker function.

Success in positive EV betting is not measured by winning every wager but by consistently winning more over time through a majority of positive EV bets. By setting realistic expectations and understanding that positive EV strategies require patience and a long-term view, bettors can yield consistent profits.


In conclusion, positive EV betting is a promising strategy for achieving long-term profitability in sports betting. By understanding and calculating expected value, analyzing betting markets, using the right tools, and managing your bankroll effectively, you can increase your odds of success. Remember, success in positive EV betting doesn’t come overnight. It requires patience, diligence, and a strategic approach. But with the right mindset and tactics at your disposal, you can become a winning sports bettor.

Frequently Asked Questions – Positive EV betting strategies

Positive EV betting means finding bets that offer higher returns than implied by the odds, requiring diligent research, tactical analysis, and a keen understanding of the betting markets. It helps to maximize potential profits.

To manage your bankroll effectively in positive EV betting, set limits on betting amounts, allocate no more than 2-5% of your total bankroll to a single wager, and consider reinvesting the previous month’s profits for gradual growth. This approach helps control risk and maximize long-term gains.

In EV betting, it’s crucial to avoid emotional betting decisions, overconfidence, and failing to understand and overcome variance. Establish pre-defined rules for bet sizes and types, and diligently track betting results to manage these risks.