About RebelBetting

We believe sports betting should be treated like an investment: data-driven, structured, and transparent.

Meet Our Team

We're a small team of engineers and betting specialists from Sweden. We've been developing RebelBetting since 2009.

Lars Cardon

Lars Cardon

CFO & Founder

Lars is a computer science engineer and has worked in R&D at the Department of Biomedical Engineering in Västerbotten County before co-founding Clarobet.

Björn, RebelBetting team member, professional headshot portrait

Björn Leyonberg

CEO & Founder

Before co-founding Clarobet / RebelBetting, Björn had a successful career as a professional poker player. He studied Media Engineering Science at the University of Umeå.

Simon, RebelBetting team member

Simon Renström

Founder

Simon is the chief architect behind the RebelBetting products. A veteran software developer and entrepreneur, he founded RebelBetting in 2007. Previously, he worked as a developer and project manager starting in 1996.

Hanna, RebelBetting team member portrait

Hanna Falkdal

CCO, AD & Social Media

Hanna is the Chief Commercial Officer but also works with customer relations and external relations. Making sure everyone gets the best experience is her top priority.
She has degrees in Journalism and Graphic Design.

Oscar Jonasson Lundberg, RebelBetting team member and sports betting software expert

Oscar Jonasson Lundberg

Senior Developer

Full-stack engineer who has previously worked on various projects in markets such as livestreaming, e-marketing, logistics, and property management. Holds a Bachelor's degree in Computer Science from Umeå University.

Jocke, RebelBetting team member and sports betting software expert

Joakim Bergström

Chairman of the Board

Joakim is CEO at Winn Marketing AB, VP and founder of Järnringen Förlag AB. Earlier he worked as News Editor at IDG. His studies include Journalism at Umeå University, a BA in History at Uppsala University, as well as Pedagogy and Economics.

Fredrik, RebelBetting team member and sports betting software expert

Fredrik Leek

Advisor

Fredrik is the CEO of Revenues AB and has worked for several years in business development, focusing on sales, marketing, and leadership. His studies include human behavior with a major in psychology at Umeå University in Sweden, and innovation engineering at Mälardalen University.

Antonia, RebelBetting team member

Antonia Lowig

Content Marketing Manager

Antonia is a part-time Content Marketing Manager at RebelBetting, where she puts her passion for marketing and communication to work by crafting SEO-optimized articles. While juggling her studies and career, she enjoys the challenge of creating content that engages readers while boosting search engine visibility.

Bryan Frankera

CS Hero & Data Quality Analyst

Bryan has worked as a soccer trader/analyst for an online sports betting firm and is now the first point of contact in RebelBetting's support channels, as well as a data quality analyst.

Rene

Affiliate Manager

Rene has several years of affiliate marketing experience and will therefore be able to help affiliates with all their needs for a profitable relationship.

Johan Pettersson

Auditor, EY

Mattias Lundholm

Advisor & Founder

Our history

In 2007, two programmers and two professional poker players got the seemingly crazy idea of building a tool that would make a guaranteed profit betting on sports. One programmer quit the job he’d had for twelve years, and after a year a prototype was finished. The small team was pleasantly surprised to make a 12% profit in the first month. The first version of RebelBetting was launched in 2009. Since then, we’ve had over 325,000 users from more than 140 countries.

lightbulb

The idea was born

Two developers and two poker players saw an opportunity to bring data-driven thinking into sports betting.

lightbulb

The first version launched

Our first platform went live, introducing a smarter way to make betting decisions.

graph 2018

Value betting launched

We expanded beyond arbitrage, adding value betting to unlock new opportunities for smarter, long-term strategies.

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Building the future

We keep innovating and improving our data-driven tools for the modern bettor.

Business Partners

Microsoft for Startups
County Administrative Board
Business Sweden
InfoTech
Uminova Innovation
Hanna rebelbetting
Antonia Rebelbetting
Bryan
Get in touch

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