Lars Cardon
CFO & Founder
Lars is a computer science engineer and has worked in R&D at the Department of Biomedical Engineering in Västerbotten County before co-founding Clarobet.
We believe sports betting should be treated like an investment: data-driven, structured, and transparent.
We're a small team of engineers and betting specialists from Sweden. We've been developing RebelBetting since 2009.

CFO & Founder
Lars is a computer science engineer and has worked in R&D at the Department of Biomedical Engineering in Västerbotten County before co-founding Clarobet.

CEO & Founder
Before co-founding Clarobet / RebelBetting, Björn had a successful career as a professional poker player. He studied Media Engineering Science at the University of Umeå.

Founder
Simon is the chief architect behind the RebelBetting products. A veteran software developer and entrepreneur, he founded RebelBetting in 2007. Previously, he worked as a developer and project manager starting in 1996.

CCO, AD & Social Media
Hanna is the Chief Commercial Officer but also works with customer relations and external relations. Making sure everyone gets the best experience is her top priority.
She has degrees in Journalism and Graphic Design.

Senior Developer
Full-stack engineer who has previously worked on various projects in markets such as livestreaming, e-marketing, logistics, and property management. Holds a Bachelor's degree in Computer Science from Umeå University.

Chairman of the Board
Joakim is CEO at Winn Marketing AB, VP and founder of Järnringen Förlag AB. Earlier he worked as News Editor at IDG. His studies include Journalism at Umeå University, a BA in History at Uppsala University, as well as Pedagogy and Economics.

Advisor
Fredrik is the CEO of Revenues AB and has worked for several years in business development, focusing on sales, marketing, and leadership. His studies include human behavior with a major in psychology at Umeå University in Sweden, and innovation engineering at Mälardalen University.

Content Marketing Manager
Antonia is a part-time Content Marketing Manager at RebelBetting, where she puts her passion for marketing and communication to work by crafting SEO-optimized articles. While juggling her studies and career, she enjoys the challenge of creating content that engages readers while boosting search engine visibility.

CS Hero & Data Quality Analyst
Bryan has worked as a soccer trader/analyst for an online sports betting firm and is now the first point of contact in RebelBetting's support channels, as well as a data quality analyst.
Affiliate Manager
Rene has several years of affiliate marketing experience and will therefore be able to help affiliates with all their needs for a profitable relationship.
Auditor, EY
Advisor & Founder
In 2007, two programmers and two professional poker players got the seemingly crazy idea of building a tool that would make a guaranteed profit betting on sports. One programmer quit the job he’d had for twelve years, and after a year a prototype was finished. The small team was pleasantly surprised to make a 12% profit in the first month. The first version of RebelBetting was launched in 2009. Since then, we’ve had over 325,000 users from more than 140 countries.
Two developers and two poker players saw an opportunity to bring data-driven thinking into sports betting.
Our first platform went live, introducing a smarter way to make betting decisions.
We expanded beyond arbitrage, adding value betting to unlock new opportunities for smarter, long-term strategies.
We keep innovating and improving our data-driven tools for the modern bettor.
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