Value betting is about betting on overpriced odds.
Some bookmakers are very good at determining odds that reflects the actual probability of an outcome to happen. By evaluating the “sharp” bookmakers odds, taking betting bias and market efficiency into account, our servers can determine what the true odds are for any given match. This means that we also know when other bookmakers odds are off and where a positive expected value occurs. When using the ValueBetting software you get a continuously updated list of value bets and all you have to do is place the bets.